About PureSight
Providing a safe online environment for the world’s children
At PureSight, we believe that every child deserves a safe and positive online experience. As a leader in online child safety solutions, we empower parents with practical and effective tools to stay involved in their children’s digital lives while also respecting their independence.
One of the main concerns for parents today is their children’s exposure to online dangers and inappropriate content on social media. With the rise of digital communication, children are increasingly at risk of encountering cyberbullying, harmful interactions, and inappropriate material.
Our advanced service monitors social media conversations and identifies events requiring parental attention, enabling parents to step in to protect, educate, and guide their children. Designed for today’s digital age, PureSight offers a valuable solution for modern parents, especially those navigating the new challenges of digital parenting for the first time.
Join us in creating a safer online environment for the next generation. With PureSight, you’re not just monitoring—you’re guiding, protecting, and empowering your child’s digital journey.
While our solution is technologically advanced, incorporating elements of AI (Artificial Intelligence) and Machine Learning, we fundamentally believe that it’s essential for parents to spend quality time with their children, helping to socialize them to the world and inspire them educationally.
How PureSight Works
Unfortunately, we’re increasingly seeing how (ever-younger) children are using the internet as a tool to humiliate, abuse, and otherwise cheat and scam other people.
PureSight collects every and any internet sensation, current trend or otherwise potentially dangerous activity, providing parents a pool of resources to help them digitally parent their children by adjusting, restricting and blocking the content their kids can access, according to their ages.
That includes giving parents –
- An overview of their childrens’ screen time
- An overview of their childrens’ app use and gaming time,
- An overview or keyword triggers of their childrens’ chat topics and chat partners,
- Their children’s locations and the history of the places they’ve visited,
- A way to monitor their childrens’ digital and social activities like Instagram, TikTok, WhatsApp, Viber and more
…all across PureSight’s Surfie app.
We pride ourselves on listening to our customers’ deepest concerns and fears for their children’s online consumption.
Our Content Lab is staffed internationally (Israel, Brazil, USA, Greece, Czech, Latin America, Georgia, Germany), working 24/7 to monitor and collate emerging risks, threats and otherwise potentially dangerous internet trends, using this new data to update our services and alert parents what to watch out for.
The PureSight credo
We envision a world where children worldwide will be able to use the internet safely, allowing every parent to be an active, guiding presence in their kids’ digital life.
To create a safer internet everyday, blocking and alerting parents to every threat existing online, across every device, platform, language and culture.
How we’ll achieve this
PureSight proactively keeps on top of all new and emerging platforms (such as TikTok) and communication methods, providing protection as fast as children adopt to them, allowing them (and parents) protection, all from one, centralized app.
Leadership
The PureSight team is made up of experienced professionals from a range of different regions, cultures, and religions worldwide, with one clear mission: to keep the internet a safe place for our children.
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Royi Cohen
CEO
Royi is a seasoned entrepreneur and technology leader with a deep passion for online safety and digital well-being. He founded his first company in 1998, specializing in content filtering solutions based on ACR technology, which he successfully sold in 2005. With decades of experience in technology, cybersecurity, and product development, Royi plays a pivotal role in leading PureSight, overseeing all technological and product aspects to ensure the most advanced and effective online child safety solutions.
As a father of four children, Royi has firsthand experience in the challenges of modern parenting in an increasingly digitized—and sometimes dangerous—world. His family serves as his greatest source of inspiration, motivating him to develop practical tools that help parents protect, educate, and guide their children online. Dedicated to making the internet a safer place for kids, Royi is passionate about his work and committed to creating a better digital future for families everywhere.
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Oz Kornblum
VP Sales & Marketing
Joined PureSight 2021, becoming a force of change in all sales and marketing activities, thanks to a new approach towards digital, social media, graphic design, and the unique ability to cooperate with others.
Previously, Oz got vast experience in building markets for cutting-edge Tech companies (Smart Glass & AR Tech & Smart homes), Oz led those companies to success and built their market's worldwide network connection in EMEA and the US markets.
He describes himself as an 'entrepreneur' with an out of the box thinking approach.
works only with a passion for technologies that will change our future...Oz loves to travel abroad and meet new people and friends, he has a net of friends worldwide wherever he goes.
Oz friend told us that they called him 'the wizard of Oz' if you want to make the impossible, Oz is your guy. -
Dana Evashkovski
Office Manager
Dana is the Office Manager at PureSight. She has a decade of experience in startup companies in the High-Tech industry, focusing on office management, HR administration, planning & organizing welfare activities.
Dana wears another hat as a Shiatsu, Tuina, and Life Alignment therapist, She loves combining the administrative and dynamic work in the office with the personal and one-on-one therapy sessions in the clinic.
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Moran Naim Barabi
Backend Server Manager
Moran is our backend dev manager extraordinaire, and has been since joining PureSight in 2010.
Spanning a range of technologies, including data networking, military simulators and machine learning, Moran's passion goes very deep into many areas of development!
With 5 children and a love of baking cakes, Moran's family is her centering influence.
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Liron Ben Bassat
QA Team Leader
Liron joined PURESIGHT at the end of 2021,
He's been QAing for over 10 years, across YIT, HOT, and Infinity.
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Yaki Zomershtien
Support Team Leader
Yaki joined PureSight in 2013, and became the Support Manager. He had over 20 years experience in international companies including IAI, Teva, Matrix and even at the Ministry of Justice!
He's a passionate drummer (in his free time), and is passionate about graphic design, gadgets and modern art - and his family too!
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David Gil
Research Team Leader
David joined PureSight in 2022 and is leading the analysts team with members from different countries. His role involves recruitment and onboarding processes, while also coordinating the team's activities and monitoring performance KPIs.
He holds a master's degree in social psychology, with a specialization in data science, reflecting his keen interest in understanding human behavior through data analysis.
During his free time, David enjoys running and skiing or relaxing with a captivating book by the beach. As a new dad to a lovely daughter, David values the precious moments of family life.
